Ikarus

Ikarus, a renowned German furniture retailer, embarked on a journey to boost its page speed and customer experience.

Services
Migration & Maintainence
Deliverables
Discovery phase, Hosting Migration, Shop Optimization

Project Overview

Ikarus, well-known German designer furniture retailer, embarked on a transformative journey to enhance its digital presence and customer experience. 

The German retailer looked for a new agency to revamp its eCommerce setup at the beggining of 2022. 

When our search for a partner with significant experience concluded, Ikarus's Head of eCommerce stated: "with datrycs at our side, we could not only count on expertise, but also on a reliable partnership".

First, datrycs took over hosting, inheriting a system that was previously challenged several downtimes. 

Recognizing the need for a robust and modern hosting solution, we've collaborated with their hosting partner, scale.sc, to design an infrastructure that was not only zero-downtime but also scalable. 

This strategic move aimed to eliminate downtimes, ensuring a seamless shopping experience for Ikarus' customers.

Ikarus

Project execution

Hosting rescue

The cooperation started in January 2022. First, datrycs took over hosting, inheriting a system that was previously challenged several downtimes. 

Recognizing the need for a robust and modern hosting solution, we've collaborated with our trusted hosting partner, scale.sc, to design an infrastructure that was not only zero-downtime but also scalable. 

With the hosting foundation laid, datrycs delved into stabilizing the eCommerce environment. 

Improving stability and reliability

The code inherited from the previous agency underwent an extensive refactoring process, focusing on improving stability and reliability. 

This overhaul included optimizations in Imports and Exports, streamlining processes to enhance the user experience. 

Concurrently, a redundant hosting architecture was implemented, safeguarding Ikarus against potential failures and facilitating stable growth.

Next, datrycs introduced a comprehensive monitoring system, that was designed to promptly detect irregularities within the operational processes, allowing for swift corrective actions. 

By addressing potential issues proactively, Ikarus was poised for a more resilient and reliable in their new technology stack.

Unlocking page speed

Recognizing the critical importance of page speed in eCommerce, datrycs turned its attention to this vital aspect. 

Research indicated that faster page speeds directly correlated with increased sales, with every second of delay costing 7% in conversions. 

Adopting this principle, datrycs optimized Ikarus' page speed by an impressive 40%, leading to a remarkable 21% increase in conversion rates. 

This achievement was a testament to the meticulous optimization efforts carried out by the team, proving that in the dynamic world of eCommerce, speed indeed equates to revenue.

Ikarus

Results

The culmination of datrycs' efforts resulted in a transformative impact on Ikarus' eCommerce operations. 

The optimized hosting architecture, coupled with code refactoring and meticulous monitoring, led to a significant reduction in downtimes. 

Ikarus transitioned into a zero downtime environment, vastly improving the customer experience and bolstering the platform's reliability.

The cherry on top was the substantial improvement in page speed. With a 40% increase in speed, Ikarus witnessed a remarkable 21% boost in conversion rates. 

This validated the notion that in the competitive realm of eCommerce, the need for speed was not just a technical consideration but a crucial driver of financial success.

Ikarus
Testimonials

What our client say

“Working with datrycs based on their real live and hands on experience, has really helped us to modernize our system landscape.”

Fabian Hagen
CTO & Co-Founder at FAAREN Group

“The collaboration with datrycs was simply outstanding. Their in-depth knowledge and focused approach not only led to excellent results, but also ensured everything was delivered on time. With datrycs at our side, we could not only count on expertise, but also on a reliable partnership.”

Tanja Wilberg
Head of E-Commerce at Ikarus Design Handel GmbH

“datrycs helped us transfoming our eCommerce infrastructures with expertise and best practice insights.”

Michael Orning
Director Marketing & E-Commerce @ doppler & Knirps

“datrycs stands out with their profound domain expertise and technology that far surpasses market standards, transforming the ecommerce approach into a success story”

Adrian Runte
exCIO ATU | CEO & Founder at dataspine