Project Overview
Karls Erdbeerhof is more than just an amusement park – it combines an immersive experience world, direct marketing, and a strong regional brand. The project aimed to optimize the existing online shop to make the Karls brand digitally tangible. Key goals included improved usability, higher performance, and simplified maintenance.
The main challenge was integrating the diverse portfolio – from food and souvenirs to experience tickets, subscriptions, and gift boxes – into one flexible platform. Additionally, external systems such as inventory management and ticket validation had to be seamlessly connected to create a unified customer experience.
Project Implementation
Technology & Platform
The shop was built on Shopware 6. Integrations included an ERP system for inventory management, various payment providers (e.g., PayPal, credit card, prepayment), and shipping carriers such as DHL and DPD. A complete migration of existing product and customer data ensured a smooth transition.
Design & User Experience
A tailor-made, brand-consistent design brings the Karls world to life online. Despite the wide range of product categories, a clear and intuitive navigation was developed. The user-friendly ticket purchasing process and a mobile-first approach ensure that visitors can easily buy tickets and products on the go.
Individual Functionalities
In addition to standard shop functions, several custom features were implemented:
- Ticket sales & management for amusement park events
- Integration of a voucher system
- Implementation of subscription models and gift boxes
- Custom interface developments to connect external systems for inventory management and ticket validation
The result is a flexible architecture that maps both physical products and experiences in one online shop.
Project Results & Added Value
The go-live marked the launch of a modern, high-performance, and future-proof online shop. Automated data integration significantly reduced maintenance efforts, while an optimized user experience increased conversions.
The new shop not only strengthens the Karls brand online but also creates additional revenue streams through ticket and voucher sales. Its modular architecture allows for future extensions and business models, making Karls digitally just as engaging as on-site.
What our clients say
“Working with datrycs based on their real live and hands on experience, has really helped us to modernize our system landscape.”
“The collaboration with datrycs was simply outstanding. Their in-depth knowledge and focused approach not only led to excellent results, but also ensured everything was delivered on time. With datrycs at our side, we could not only count on expertise, but also on a reliable partnership.”
“datrycs helped us transfoming our eCommerce infrastructures with expertise and best practice insights.”
“datrycs stands out with their profound domain expertise and technology that far surpasses market standards, transforming the ecommerce approach into a success story”
