Project Overview
Berlin-based design furniture retailer minimum is known for timeless interiors and premium living concepts. In 2024, the company decided to relaunch its online shop with the goal of migrating from Shopware 5 to Shopware 6, implementing a fully modernized shop design and introducing tailor-made features.
The old shop setup reached its limits: content and category management required too much effort, the blog lacked flexibility, and product presentation needed to be more emotional. minimum also wanted a clear separation between B2C and B2B customers, along with seamless ERP and marketing tool integrations. The relaunch was aimed at creating a future-proof, visually striking, and easy-to-manage eCommerce solution that reflects the brand identity while boosting conversions.
Project Implementation
Technology & Platform
The shop was built on Shopware 6, with a smooth migration of all data and custom fields from the Shopware 5 system. Key integrations included Doofinder (search), Pickware (ERP), Brevo (email marketing), Mollie (payments), and DHL (shipping). A major challenge was feeding ERP-based data into content pages, which was solved through custom integration work.
Design & User Experience
The design was completely reimagined in Figma across all viewports (mobile, tablet, desktop). The redesign included homepage, checkout, customer account, product detail pages, blog, manufacturer & designer pages, and navigation elements.
Key UX features:
- Custom mega menu with Shopware CMS integration and visual category highlights
- Special sub-navigation in listings for intuitive browsing
- Product gallery with full-width stacked images and a floating buybox
- Flexible blog layout for easy content creation
- Responsive product sliders with extended CTA options
Custom Functionalities
Several unique features were developed:
- Linked properties: enrich product attributes with links & descriptions in the frontend
- Manufacturer & designer sections on product pages with dedicated overview pages
- Shop switcher: toggle between B2C and B2B with adapted categories, colors, and content
- Store locator with real-time stock availability across Berlin stores
- Price request feature (“Seen cheaper elsewhere”) via offcanvas integration
Project Results & Added Value
The relaunch delivered on all goals: minimum now operates a state-of-the-art online shop with stronger brand storytelling, improved usability, and a future-proof infrastructure on Shopware 6.
Content and product management have become far easier, thanks to dynamic ERP data integration and streamlined workflows. Customers benefit from an enhanced shopping experience with intuitive navigation, engaging product presentation, and added features like the store locator and price match requests – resulting in higher customer satisfaction and conversion rates.
What our clients say
“Working with datrycs based on their real live and hands on experience, has really helped us to modernize our system landscape.”
“The collaboration with datrycs was simply outstanding. Their in-depth knowledge and focused approach not only led to excellent results, but also ensured everything was delivered on time. With datrycs at our side, we could not only count on expertise, but also on a reliable partnership.”
“datrycs helped us transfoming our eCommerce infrastructures with expertise and best practice insights.”
“datrycs stands out with their profound domain expertise and technology that far surpasses market standards, transforming the ecommerce approach into a success story”
