Don't lose sales! Make sure your online store is mobile-friendly

Users report being unlikely to return to a mobile site with usability issue

Don't lose sales! Make sure your online store is mobile-friendly
Written by
Markus Lorenz
Published on
Jun 28, 2024
Category
Strategy

Imagine this: you're scrolling through Instagram and see an ad for amazing new headphones. You're tempted and click on the link, but instead of an elegant online store, you're faced with a clunky website that's impossible to navigate on your phone. Frustrated, you hit the back button and move on. Sound familiar?

Here's the thing: a lot of people shop online these days, and most of them do it through their phones. If your online store isn't mobile-friendly, you're missing out on a huge number of potential customers.

Mobile users can have higher conversion rates

Studies show that mobile users can have higher conversion rates than desktop users under certain circumstances. This is likely because the mobile shopping experience is becoming increasingly seamless, with features like one-click payments and digital wallets making it easier than ever to buy on the go. However, this is only true if your website offers a smooth and frustration-free mobile experience.

Users report being unlikely to return to a mobile site with usability issue

A slow-loading website, clunky navigation, or text that's too small to read on a mobile screen can quickly send potential customers running. In fact, 61% of users report being unlikely to return to a mobile site with usability issues. By optimizing your website for mobile, you ensure a positive user experience that keeps visitors engaged and converting.

Search engines love mobile-friendly sites

Google and other search engines prioritize mobile-friendly websites in their search results. This means that if your website isn't optimized for mobile, it's less likely to show up on the first page of search results, which can significantly decrease your website traffic. By following mobile optimization best practices, you not only improve your user experience but also improve your search engine ranking, attracting more potential customers.

It is all about convenience

Mobile shopping is all about convenience. People want to be able to browse products, compare prices, and make purchases from anywhere, at any time. A mobile-optimized website provides that convenience, allowing customers to shop on their terms and ultimately leading to more sales.

Optimizing your eCommerce website for mobile

Here are some key steps to make sure your ecommerce site is mobile-friendly:

  • Responsive design: Make sure your website uses a responsive design that automatically adjusts to different screen sizes.
  • Fast loading speeds: Optimize images and code to ensure your website loads quickly on mobile devices.
  • Simple navigation: Keep your navigation menus simple and easy to use with touchscreens.
  • Large, readable text: Use large fonts that are easy to read on small screens.
  • Mobile-friendly checkout process: Improve and simplify the mobile checkout process.

By following these tips and prioritizing mobile optimization, you can create a positive shopping experience for your customers that will lead to increased sales and a prospering ecommerce business.